JustPlay is the latest in a wave of new software development studios to launch in late 2018. The company designs and builds slots games for online casinos. But, as slots fans know, there are so many similar and well-established companies that do the same thing. What can JustPlay offer that will help it compete?

This newly launched studio is aiming to make a name for itself in the iGaming world, so we were eager to test it out. Join us as we discover what JustPlay is all about. Get the lowdown on this company's news and moves. Plus, you can read our expert reviews of its latest slots and load them up to play for free, right here on VSO.

Discover JustPlay's Plans for Success

JustPlay made its first savvy move by choosing Tallinn as its base of operations. Estonia is building a strong reputation for competitiveness and innovation in tech design. The Estonian capital of Tallinn is fast becoming a new tech mecca - a mini European-based Silicon Valley.

From out of these headquarters JustPlay promises new techniques and innovation in slots. It aims to tempt online casinos by focusing on specialization and producing bespoke products.

In a customer-focused approach, JustPlay proudly offers clients the chance to 'order your own slot'. The team's in-house 'slot constructor software' aims to produce customized games on a fast turnaround.

This promise of speed was delivered when JustPlay released 20 private slots in its first two months of launching. This is more impressive when you consider the company currently only has between 11 - 50 employees listed.

If the team can keep up this pace and volume of sales it will certainly establish itself in the busy market.