PlayStar is a casino game development company that was founded in September 2015. While the company website does not disclose where its offices are based, nor does it divulge how many employees it has in its ranks, PlayStar’s firm focus on the Asian online gambling market becomes clear on viewing the Global Service section on the homepage.
The dynamic map on the PlayStar website highlights how the company’s products are utilized by gaming companies across countries like China, Malaysia, Indonesia and Singapore, with H3Bet.com being one of the most popular online casinos offering software by PlayStar. While the company’s roots are firmly planted in the Asian market, eagle-eyed players who visit the PlayStar site will also notice that the business has expanded into the Southern African gaming market in recent times. This highlights the company’s intention to gain market share outside of Asia, and it will be very interesting to see whether there will be any attempts to break into the European market over the coming years.
There’s clearly no social media strategy in place to promote PlayStar games, and this is highlighted by the fact that both Facebook and Twitter accounts have long been abandoned. There is, however, a link to SoundCloud in the footer – click on it, and you’ll be taken to the PlayStar SoundCloud account, where all the unique game soundscapes can be listened to in full.