Inspired Gaming Group is one of the e-gaming industy's leading supplier of server based gaming (SBG) with over 50,000 gaming machines currently taking bets in more than 30 countries over the world. The UK based company has expanded in its 15-year history to open offices all over the British Isles and continental Europe, employing just over 10,000 staff – so it's safe to say that this company is far from being a small and plucky start-up.
Perhaps the reason why many slot machine players might not have heard of this software company is due to the primary focus being on land-based gambling solutions for betting shops, arcade rooms, bingo halls and, of course, casinos. However, players can find a select range of the company's slot machines online to be played on desktop and mobile screens at well respected, regulated online casinos.
An Inspired Creation with Global Ambition
Established in 2001 by Luke Alvarez, Inspired Gaming Group has grown to be one of the UK's most formidable names in the online gaming industry, initially providing one of the earliest forms of slots paying real money and mobile gaming. The small company rapidly expanded to develop and supply virtual sports games and video lottery terminals until the firm was bought out by Vitruvian Partners – a private equity company which helped Alvarez and his company move its service to effectively target international markets as well as British based betting audiences.
One of the international markets in Inspired Gaming's sight was no other than the Chinese gambling market, where the gambling hotspot of Macau sees visits from millions of gamblers every year. Despite the fact that many forms of online gambling are still illegal outside of Macau, Inspired Gaming was able to sign a deal with the Chinese government in 2015 to provide the state-regulated national lottery with virtual sports games such as horse racing and football. Next on the company's map of world domination is the Philippines and US operators in states where gambling is being legalised such as New Jersey.